Branding, Marketing & Sales

Is branding a science or an art? Trick question because, of course, it’s both. It’s a science because you have to research market data, the competition, the target audience and figure out how to best reach them with your message. But it’s an art because doing so creatively is what separates the insanely great from the merely mundane. 

What’s in a name? Does the logo sing to your customer? How do you market your product, your service or yourself to stand out in a sea of clutter?

Our branding and rebranding expertise through signature campaigns in advertising, publishing and social media is vast. Launching new car models (Jeep, Honda, Renault), new shoes (Nike), new magazines (People, Worth, Disney’s Big Time, Mirabella, Benefit), new websites (babycenter.com, homeportfolio.com, designbible.com), new nonprofits (Operation Reinvent, LaceUp for Heroes) and countless rebranding campaigns across a variety of categories has given us a unique perspective—the kind of marketing experience that is invaluable and that we’ll put to work for you.

Here is our rebranding work for LesConcierges and the branding for Digital Labs. The first consists of an elegant website using imagery that speaks class and cachet. It was accompanied by a whole redesign (corporate logo, promotional materials, etc.) We wrote compelling sales presentations that worked to expand LesConcierges’s global client list to include Visa, Apple, Genentech, Hilton Hotels, American Express, etc. and make us the premier concierge service in the world. We also created a travel app called TravelKnowledge targeted to LC’s high worth clients. 

DigitalLabs demonstrates a whole naming and branding campaign for a SaaS company.